ARTIFICIAL INTELLIGENCE, STORYTELLING, CREATIVE CAMPAIGN, PROMPTING, BRAND EXPERIENCE,
ARTIFICIAL INTELLIGENCE, STORYTELLING, CREATIVE CAMPAIGN, PROMPTING, BRAND EXPERIENCE,
A picture
worth a thousand words
See My Pain is an AI-driven campaign to raise awareness around mental health issues. Working with Belgian health insurance provider Helan, we gathered the thoughts of Lotte, Sarah and Wouter - 3 individuals suffering from autism, anxiety and psychosis - and explored how artificial intelligence would interpret their most personal and profound feelings. Then we showed them the results! The resulting video campaign was covered by various magazines and news channels and also won a couple Creative Belgium Awards!
Check out the complete video on youtube.